America's cultural landmarks, the bars that give heart and culture to our towns and communities, faced the biggest threat they have ever met. Without help, our community's most iconic bars, clubs, and stages would've gone out of business.

Crown Royal spearheaded an initiative to help raise awareness of this issue and money to keep these important businesses open.

The program: Crown Royal Landmarks. 

Crown Royal helped save landmark bars by launching a re-recorded classic soul track reinterpreted by two a-list current recording artists. 

The song acted as a donation mechanic, for which every stream counted toward raising money to help save these bars & venues.