Ask: Usher in a new era of “Keep Walking”: make Johnnie Walker newly relevant, famous, and a beacon of optimism in culture in America in 2020.

Insight: At a time of incredible division and volatility, it’s easy to feel trepidation and to do nothing. But the most inspiring people have used these times as the catalyst to take action.

Idea: Celebrate those pushing boundaries to create a more vibrant & diverse America and enable others to follow in their footsteps.