The Creator Connection is a strategic narrative that explores the unique advantage of Meta technologies in unlocking the potential of creators to connect brands to culture. 

Who was it for? Any advertiser seeking to unlock a new audience, increase their relevance, or reposition their brand. Advertisers who want to understand the role of Reels / SFV in a wider campaign. 

What does it cover? The crucial role of creators in building mobile culture, and the enduring value of IG in hosting creators, including new data points. A demonstration of how Instagram offers a uniquely multi-faceted stage for creators to express themselves. Case studies from creators and brands that are exploring the full potential of video products (Stories, LIVES, and Reels) to reach their audiences.