pepsi
the recipe
Tasked with creating a Black History Month platform that positioned Pepsi as the brand of choice because it recognizes success within the Black community.
Leveraging the social movement, we drove consumers to visit #TheRecipe website, where they took the quiz, created their recipe cards, and shared the results. Incentives included premium prizes like NFL game tickets.
CREATED AT
My ROLE
Responsible for Creative Strategy, Creative Technology, Executive Creative Direction, and Social Media First Principles.
THE WORK
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