USAA
Poppy in
memory
By honoring military holidays, USAA reminded audiences of its heritage and its dedication to service members, veterans, and their families. This association gave USAA a leadership role in the military community, helping to enhance awareness and favorable brand opinion.
Where I was
My ROLE
Responsible for Creative Strategy and Technology, Executive Creative Direction, and Social Media First Principles.
THE IMPACT
109M cumulative earned, owned, and paid impressions, with an earned-to-paid ratio of 3:1.
Over 94K virtual Poppy Wall visits, 12.9K poppy wall dedications, and 13.5K dedication shares
First-ever Facebook 360 Photo
THE WORK
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